What if the real challenge in construction leadership… isn’t technical skill, but emotional intelligence, communication, and people-first influence?

That’s the insight driving Amy Powell, CEO of WellWorks — and my latest guest on Blueprints for Builders.

Amy’s story spans 20+ years in construction, from project management to director of training, to founding her own coaching firm. Along the way, she realized that too many critical skills — giving feedback, leading under pressure, communicating clearly — were being overlooked on job sites.

So she rolled up her sleeves, earned a master’s in adult education, and built WellWorks: a training and coaching firm laser-focused on leadership in the trades.

In our conversation, we cover:

✅ The difference between management and leadership — and why conflating them holds teams back

✅ Why field leaders are the “hardest to reach” but most essential to support

✅ Her approach to semi-custom, construction-specific training built on neuroscience & lived experience

✅ How she scales through tech (micro-missions + flipped classroom cohorts)

✅ Why communication problems usually signal a deeper “foundation” issue beneath the surface

💡 “People ask for feedback training, but they haven’t done the dirt work first. You can’t finish a building if there’s no foundation.”

If you’re a foreman, superintendent, PM, or just believe construction needs better leadership — this one’s for you.

🎧 Listen here: Spotify > Blueprints for Builders > #34 - Amy Powell

https://lnkd.in/eH7AwHGr